WEBCAST THURSDAY: The New Final Rule on #COPPA @PrincetonCITP #privacy #ftc

CITPOn February 14 2013 Center for Information Technology Policy at Princeton University (CITP) will host a lunchtime discussion The New Final Rule on COPPA: Needed Protections or Impending Doom for Kids’ Content?. Presenter Steven Roosa is a Fellow at CITP, a partner at the law firm of Holland & Knight, and co-chair of Holland & Knight’s Privacy and Data Security Team. The discussion will be webcast live via YouTube.

What: The New Final Rule on COPPA: Needed Protections or Impending Doom for Kids’ Content?
When: February 14 2013 12.30pm EST | 1730 UTC
Where: 306 Sherrerd Hall, Princeton University
Webcast: https://www.youtube.com/user/citpprinceton
Description: The FTC’s new Rule under the Children’s Online Privacy Protection Act (COPPA) becomes effective on July 1, 2013. The new Rule marks a major expansion of the long-arm reach of the FTC, both in terms of the entities subject to COPPA’s requirements as well as what data meets the definition of “Personal Information.” “Personal Information,” under the new Rule, now includes purely technical identifiers that currently enjoy near ubiquitous use in the kid-directed online and mobile space but which, in most cases, will now require parental consent come July 1, 2013. Many of these technical identifiers (e.g., UDID, MAC address, IFA) are currently collected by 3rd parties. As reflected in Commissioner Maureen K. Ohlhausen’s dissenting Statement, the FTC may not even have the requisite statutory authority to reach this 3rd party conduct. This presentation will examine the practical scope of the new Rule, the potential for unintended economic consequences, and the possibility of administrative law litigation to have the new Rule declared ultra vires.