As part of WordCamp Boston in January 2010, two of the original authors of The Cluetrain Manifesto, Doc Searls and David Weinberger, had a discussion with Scott Kirsner about the decade since the publication of Cluetrain.
What do they think Cluetrain got right, and what did it miss? Has blogging been hopelessly co-opted by exactly the forces of marketing against which the “people of earth” were said to be uniting? If the rest of the world is finally catching up to Cluetrain, what will the next steps in the evolution of commerce and conversation look like?
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