Rachel Sterne named NYC’s first Chief Digital Officer #nyc

Rachel SterneThe NYC Mayor’s Office of Media and Entertainment (MOME) announced the hiring of Rachel Sterne as the City’s first Chief Digital Officer. Sterne is tasked with helping to make NYC.gov more user-friendly, ensuring that agencies integrate social media opportunities and serving as an advocate for the digital media industry in New York City.

Sterne will work on a 90-day report detailing the City’s online strategies. She will look at various ways in which the City can enhance its digital footprint, streamline its existing social media mechanisms and explore public-private partnerships that the City could implement in the digital realm. Her report will go to MOME Commissioner Katherine Oliver and City Hall.

Sterne is a founder of startups GroundReport and Upward Strategy, both of which she will leave for the new post.