Video: Doc Searls – “The Intention Economy: When Customers Take Charge” #vrm

Doc Searls, co-author of the Cluetrain Manifesto, has for some years been exploring the concept of Vendor Relations Management (VRM) – the idea that, as the Internet increasingly creates a buyers market, consumers have the power to consciously control there buying experience
. He has just published a book “The Intention Economy: When Customers Take Charge” laying out the principles. Here is video of his book launch at the Berkman Institute.